The story behind SelfPay®
Digital Retail Apps was founded in 2012 by Wendy after a long career advising to some of the largest global Fortune 100 merchants and tech companies. Shortly after, Digital Retail Apps took on more staff members and the research process began. We knew there were clear problems with today’s payment landscape: too many mobile payment methods and too many apps created a highly fragmented in-store shopping and paying experience. Shoppers and merchants were confused and both were reporting that they were not seeing much of a benefit from what was available. We decided to topsy-turvy the solution; instead of creating a costly replacement to existing infrastructure, we decided to work with what the majority of merchants already had. We integrate with your POS, your payment methods and your merchant account to not just provide a mobile payment method, but a better shopper experience.
SelfPay® is our story. We hope you like it.